Exhibition Stand Design & Trade Show Tips

Are you planning to participate in a trade show or exhibition? If yes, then the task can really be tiresome and exhausting. This is because it involves a lot of efforts in designing, assembling and managing the event successfully. Whether you are participating in a small show or a professionally-organized expo on a large scale, make sure to stay active, confident and alert.

Hire an Exhibition Stand Design Company

In a trade show, it is very important for you to have a unique exhibition stand design so that it attracts visitors. It is often suggested to hire professional exhibition stand design companies that can make the best of this opportunity. These exhibition stand design companies can not only help you in designing the exhibition booth but can assist in managing it too. But, if you choose to manage the stand yourself, follow the below mentioned tips to make your investment in such events more lucrative and fruitful.

Take a partner with you

Running an exhibition stand is a full-time job. You cannot leave it unattended even for a minute. But since you require some breaks in between, you must take a partner along with you who can politely handle the visitors in your absence.

Dress appropriately

Exhibition venues can vary from either being too cold to being too hot. Therefore, you must always make sure that you wear comfortable attire to the venue. Make sure your dress is not too flashy or too dull to spoil the look of a fabulous display.

Be there a little earlier

You need to carefully remove all of the personal items, cables and packing materials before the event starts. Although each of the exhibition stand design companies makes sure to set up the exhibition stand for you on time, you should be there a little earlier. This will ensure that you get a good parking space and you can also take a look at the other participants of the show.

Verify your checklist

You should make a checklist in advance whenever participating in a trade show. This checklist includes the contact information of every person you will be meeting at the trade show, and invoice sheets if you will be selling any products from your booth. This checklist may also include accessories like pens, notepads, cabling, power-point adapters, and any other thing you need. Also, make sure to carry a bundle of visiting cards with you.

Qualify your visitors

Some attendees of the trade show visit only to pass their own time and waste yours. You cannot judge this until you engage with them. Ensure that you behave courteously with every visitor if they seem uninterested. Qualify the right leads by gently questioning them right away. You can ask them about their job title or which company they represent? But make sure to be polite and maintain a good demeanor.

Out of the several exhibition stand design companies in Dubai, Emerald Event and Exhibitions is one of the oldest and renowned. This company holds a decade of experience in planning and organizing different trade shows, exhibitions, and other business events.